Mlkshk needs help

Mlkshk is an image- and video-sharing site that's fun, accessible and useful. Creator Andre Torrez describes how he and his wife built it, bootstrapping it without investment and without having to worry about what outsiders think such a site needs to do.

MLKSHK is an amazing product that I'm incredibly proud of and the community is growing quickly (we've been doing 50% growth each week for the last month) and using the site because they get that we can deliver a good, beautifully designed product with just the right features. Also there are pictures of cats.

You can sign up for free, but paid accounts are just $2 a month and they're adding new features all the time. It's amazing to see how far a strong vision will take an idea; compare it to Color, another new image-sharing startup built on $41m of strings-attached capital. Challenged over its already-evident failings, Color's founder told the New York Times that "It's literally going to turn your Facebook network from 500 people to 750 million people," as if the whole idea were not to help people conveniently share stuff with friends but to push mankind itself over the collective liminality of psychopathic narcissism.