Lifebuoy soap to Rosie the Riveter: You stink!
In this 1944 ad for Lifebuoy soap, an unhappy gal working as a Rosie the Riveter on the war effort can't figure out why her husband doesn't want to go out to the movies with her anymore. She's rescued when she overhears two friends explaining that all the hard work has made her stink. Delighted to learn this, she switches to Lifebuoy and rekindles her relationship with her husband.
We're all sweating more in '44!
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