Cherished Coca-Cola "ghost sign" must go, say Frisco bureaucrats

coke-ghost-sign.jpg

Photo by Troy Holden. Attribution-NonCommercial-NoDerivs 2.0 Generic license.

Todd Lappin says: "Instead of complaining about advertising, San Francisco's progressive Bernal Heights neighborhood is rallying to save a vintage Coca-Cola "ghost sign" from the 1940s. City bureaucrats have declared it an "illegal" sign, and they are threatening the homeowner — who lovingly restored the old sign at the request of his neighbors — with fines if the mural is not removed. Most neighbors say the mural is not a billboard at all; they view it as a cherished link to the lost history of the neighborhood. (The building itself used to be a corner store.) Now the fight is on to document the history of the vintage mural and keep the bureaucrats at bay. Rhetorical question: Why does the San Francisco Planning Department hate Americana so much?"

Todd's been covering the story in Bernalwood, a neighborhood blog he created late last year.