By Rob Beschizza at 5:35 am Monday, Nov 15

Firefighters try to extinguish a fire at a building in Shanghai, November 15, 2010. A 30-storey residential building caught fire on Monday, local firefighters said in a Xinhua News Agency report. At least 12 are dead and dozens more injured, according to Reuters. Photo: REUTERS/Stringer

The total number of casualties has yet to be confirmed and the cause of the blaze remains unknown, according to the Xinhua news agency. Photo: REUTERS/Aly Song

Locals gathered to watch the blaze. Photo: REUTERS/Aly Song

Photo: REUTERS/Aly Song
The Shanghaiist
has exhaustive coverage of the distaster: "A terrible fire has broken out in an apartment block ... 728 Jiaozhou Lu Building 1, near the corner of Yuyao Lu in Jing'an. The huge fire is reportedly 10 stories high and the blaze started with the scaffolding." [Thanks,
Frank_in_Virginia]
Here's video from Karl Loo: