Hotels want to sue bedbugregistry.com, claiming false bedbug reports hurt business

I travel a lot, and end up staying in unfamiliar hotels in cities struck by the growing menace of urban bedbugs. So hell yeah, I check bedbugregistry.com before I go—and I check the mattress and headboard when I arrive. Via Poynter's "Making Sense of News" blog by Bill Krueger, word that some hotels want to take action against bedbugregistry.com. They claim false reports of bedbugs harm business. I've always wondered how the website works. From the article, sounds like bogus "sightings" from bored internet people or competitors of a given property could easily happen.