Life imitating "The Life of Brian"

San Francisco-based food activist Raj Patel appears on the Colbert Report to promote his new book and accidentally fulfills the messianic prophecies of an obscure religious group. Now, hundreds of followers of Share International refuse to believe he's not the chosen one who will save the world. Patel's parents respond by purchasing "He's not the messiah, he's a very naughty boy" T-shirts. (Via Lauren Beukes)