Hello Kitty pancake shop

By at 7:00 am Monday, Feb 8

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Sometimes, a bag full of bite-sized, custard-filled, Hello Kitty-shaped pancakes is all you need to be happy. At this storefront in Harajuku, a woman in a pink bandanna in a small pink Hello Kitty-ed out room takes your order through a Hello Kitty head-shaped window with a giant pink ribbon. When she hands you the bag full of Hello Kitty pancakes, she says: "Please take your Kitty-chan!"

Why do Hello Kitty-branded businesses always have to go for overkill?

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Lisa Katayama

I'm a contributing editor here at Boing Boing. I also have a blog (TokyoMango), a book (Urawaza), and I freelance for Wired, Make, the NY Times Magazine, PRI's Studio360, etc. I'm @tokyomango on Twitter.

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