Beauty and Brazil
What do you think you know about Brazilian women?
When Racialicious blogger Wendi Muse lived in Brazil she found that the first question her American friends would ask was, "Are the girls hot?"
It turns out, the answer is a little more complicated than you might think. Understanding beauty in Brazil means understanding how the concept intersects with gender, race, and class...in ways that are often very different from how the system works here.
...what we would consider "high maintenance" in the United States is the accepted norm for women's appearance. A woman must always be "bem arrumada." This means that even when one goes grocery shopping, heels, nice clothes, and styled hair is the norm. One of my students once told me that she felt absolutely dirty when her nails were not done, and another informed me she would never leave the house with wet hair because that was super "pobre" ("ghetto").
All three issues affect Brazilian's women's concept of themselves and our concept of them from the outside. Very interesting stuff and worth a read. Check out the posts on Gender, Class, and Race.
Share this post
Read more Culture fashion Sex
show full bio
Maggie Koerth-Baker
I do the Twitter, the Google+, and (to a much lesser extent) the Facebook.
Books
• Before the Lights Go Out: Conquering the Energy Crisis Before It Conquers Us
Upcoming Appearances
• April 2 at Skeptics in the Pub, Boston, Mass.— 7:00 pm at Tommy Doyle's in Harvard Square. Please RSVP.
•April 4 at MIT: "Shedding Light, Online", a discussion about how blogging and a dynamic audience helped shape my book, Before the Lights Go Out—4:00 pm in Maseeh Hall. Please RSVP.
• April 6 at Carnegie Mellon University: More details to come
• April 9-13 at University of Colorado, Boulder: 64th Annual Conference on World Affairs
• April 10 at Colorado State University, Fort Collins: "Putting the Fun Back in Infrastructure"—3:30 pm in the Rocky Mountain Innosphere.
• April 19 at The Bakken Museum in Minneapolis: Book Launch Party! Come enjoy snacks, a presentation by me, and some fun with the Bakken's Leyden jar.
• April 21 at Science Museum of Minnesota, St. Paul: Earth Day Tweetup event with Will Steger and Sean Otto—events run 10:00 am to 2:00 pm.
• May 2 at University of California, Berkeley: "Putting the Fun Back in Infrastructure"—6:00 pm, location TBA.
• May 3 at the American Institute of Architects, San Francisco Chapter—Lunchtime lecture, time and location TBA.
• May 3 at Barnes and Noble, El Cerrito, Cali.—7:00 pm.
• May 30 in New York City—Panel on local and DIY energy with the New America Foundation
• June 22-25 in Aspen, Colorado: Aspen Environment Forum
• July 5-8 at CONvergence in Minneapolis, Minn.—exact times and dates TBA
Where not otherwise specified, this work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States and other countries.