Entertainment Weekly ad with a video-screen glued to the pages
The current ish of Entertainment Weekly has a tiny video screen embedded in a two-page CBS ad that auto-plays when you turn the page. The screen is controlled by a slim PCB sandwiched between the pages. As Wired's John C Abell says, "The audio quality is equally good (extremely poor video shot by this reporter notwithstanding), but beware: There are no volume controls, and in a quiet environment, it's quite loud. This is surely a intentional design feature, aimed at getting the attention of people nearby."
I wonder if the video screen is worth more than the newsstand price of the magazine, and if so, what makers could do with this subsidized video hardware?
CBS Embeds a Video Playing Ad in a Print Magazine
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Cory Doctorow
Upcoming appearances
* Feb 9, 2012, DeKalb, IL: Day of Doctorow, NIU
* Feb 10-12, 2012, Chicago, IL: Capricon 32
* Feb 13, 2012, Arlington, TX: UT Arlington College of Engineering Distinguished Speaker Series
* Feb 16, 2012, Victoria, BC: 13th Annual Privacy and Security Conference
Recent books:
* Context (essays)
* With a Little Help (short stories)
* For the Win (YA novel)
* Makers (adult novel)
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