Car used to design font

As part of a campaign for a car company, PLEASELETMEDESIGN used the auto to design a new font. iQ Font (via Drawn!)

[#1 posted by Takuan, August 3, 2009 7:58 AM]

was that IQ Font Micra? What does IQ Semi-Trailer look like?

[#2 posted by ethancoop, August 3, 2009 9:19 AM]

Is that music or a malfunctioning synthesizer?

[#3 posted by Buckets McGaughey, August 3, 2009 9:21 AM]

Personally I'm still reeling from the news that Aston Martin - ASTON MARTIN - are going to give this thing a bit of a makeover and sell it as a way of circumventing emissions regulations, ahem, I mean a second car for their existing customers.

The iQ is a brilliant piece of engineering and a really neat little city car, but it's the absolute polar opposite of an Aston Martin.

[#4 posted by Anonymous, August 3, 2009 1:58 PM]

cool idea, hideous typeface

[#5 posted by Anonymous, August 3, 2009 6:03 PM]

Move over Comic Sans!

:D

[#6 posted by Anonymous, August 4, 2009 12:01 PM]

ETHANCOOP, that's a fantastic question. I would have watched more of this vid, but the audio made my brain hurt.