I figured our Rob must be kidding when he posted on Boing Boing Gadgets about the frankly insane plan by a very senior Microsoft marketing manager to rebrand "netbooks" as "low cost small notebook PCs." But it's not a joke:
Steven Guggenheimer, Microsoft's General Manager of Application Platform and Development Marketing, thinks that the term "netbook" should be abandoned. Instead, he says, such devices should be called "low cost small notebook PCs."
Bear in mind that this chap is a marketing manager: he's doing this because he thinks it will make it easier to sell the software. Microsoft's soul is so attuned to selling committee-ordained business concepts to management that it just can't help itself.
Microsoft wants to rename netbooks with absurd five-word phrase
