Ad for air purifier shows microobes marching into gaping nostrils

Posted by Mark Frauenfelder, May 6, 2009 3:28 PM | permalink

“Bacteria”, a creative campaign created by M&C Saatchi for a new series of high density Plasmacluster ion generator air purifiers, in time for the peak influenza season.

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Discussion

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#1 posted by Antinous / Moderator, May 6, 2009 3:32 PM

Hieronymus Balloon?

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#2 posted by cory, May 6, 2009 3:55 PM

Beautiful. Almost makes me want to get infected. (Maybe this was not the intent.) No swine-shaped particles?

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#3 posted by Kieran O'Neill, May 6, 2009 4:00 PM

Lol - it kinda neglects to represent just how hostile the mucous inside that nose is to all those bacteria marching in. If even one of such a (relatively) tiny horde survived, it would be miraculously lucky.

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#4 posted by forgeweld, May 6, 2009 4:02 PM

Isn't it the end of the influenza season? Is this some southern hemisphere thing?

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#5 posted by Anonymous, May 6, 2009 4:03 PM

I want to see the MAD Fold-In version.

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#6 posted by mikerbaker, May 6, 2009 4:11 PM

Reminds me of d'Holbachi-Yoko.

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#7 posted by Anonymous, May 6, 2009 4:20 PM

Microoooooobes

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#8 posted by merreborn, May 6, 2009 4:21 PM

Cute ad. Too bad it's selling useless crap no one actually needs with unrealistic fearmongering.

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#9 posted by Stefan Jones, May 6, 2009 4:37 PM

Yeah. Fearmongering.

They could do another version showing pollen particles on the march. You know what pollen is? Tree sperm.

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#10 posted by Antinous / Moderator, May 6, 2009 4:41 PM

Oh, is that what's in Ent draughts?

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#11 posted by papercup mixmaster, May 6, 2009 4:54 PM

Two things - I kind of love this image. The little details are great, from the scattered articles of clothing and carry-ons to the gnarly trees. Second, just want to agree on the useless crap/fearmongering comments above.

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#12 posted by sammich, May 6, 2009 4:55 PM

see, now i'm seeing the microbes marching ino the empty eye sockets of a zombie elephant...

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#13 posted by wolfiesma, May 6, 2009 7:12 PM

It reminds me of the electrical Main Street Parade at Disneyland... pretty magical.

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#14 posted by AntiCelebrity-net, May 7, 2009 1:00 AM

1. It's a nice image
2. I don't believe how far marketing goes for essentially air fresheners- as if consumers have subscribed enough to this to make it an industry.

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#15 posted by WalterBillington, May 7, 2009 2:46 AM

Bottom right blue and pink - it's W.

I, for some reason, buy into this kill the bugs thing. I'd like these to be installed on aircraft, particularly. Don't they work? I'm naive, not an air-con technician, but zapping bugs sounds good. And washing hands, a lot.

I love the Mad fold-out comment. Fab.

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#16 posted by Felix Mitchell, May 7, 2009 5:26 AM

Damn zombie elephant!

My first thought was, why does the nose look so poorly drawn compred to everything else? I get that it can't be all gridley and detailed because it's meant to be MY nose, and no-one wants to be told they have ugly nostrils. But still.
And the cheeks look ridiculous - how chubby would you have to be for them to look like that from below?

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#17 posted by Anonymous, May 7, 2009 5:29 AM

Viruses are too small to be caught by this device. It only works for dust and pollen.

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#18 posted by Javier Candeira, May 7, 2009 7:15 AM

Am I the only one who, when seeing those nostrils and cheeks on the horizon, is reminded of Al Jaffee's Fold-Ins for MAD Magazine?