Beer TV commercial featuring a Moog, c. 1970s
This phenomenal 1970s commercial for Schaefer Beer features Edd Kalehoff, composer of The Price Is Right theme music, on the Moog synthesizer. (via Boing Boing Gadgets)
This phenomenal 1970s commercial for Schaefer Beer features Edd Kalehoff, composer of The Price Is Right theme music, on the Moog synthesizer. (via Boing Boing Gadgets)
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Was this in the Moog documentary? Or maybe "The Seventies Dimension?" I feel like I've seen it before.
I imagine that this is what it will sound like as I walk through the gates of heaven.
The slogan "the one to have when you're having more than one" speaks volumes about the societal/political differences concerning drinking and advertising between then and today -- though, I would submit, actual practices have not actually changed all that much. I couldn't imagine Bud or Miller daring to use such a slogan today.
Dig that analog video synthesizer action, too. Might be Scanimate.
ALthough I know he's trying to work it like he's really into the music, the effect is that he's working really hard to produce some rather lame music.
Advertising is like that. There's action-packed ads for servers.
@1: yea, this is in the documentary "Moog" released shortly before his death
I've got a Moog Little Phatty! I love it! Worth everything I paid for it. This tune is crunchy!
That should be BB's theme music.
When the moog has fully gone the way of the harpsichord, videos like these will be our chamber music.
I was extremely disappointed to find out that this video doesn't feature Andy Moog.
I pictured him in full goalie gear, playing a synthesizer, rocking out 80s style, and hocking Molson Canadian.
This looks like an advert for Acid Beer. I prefer Popcorn...
Funny, I always thought that the tagline for Schafer's was "The beer to have when you're already drunk and there's nothing left."
This was the best thing about the Moog doc. I remember being so excited that there was a film being made about the history of Moog synths and then how disappointed I was when I actually saw it. Somebody still needs to make a proper doc on the history of electronic music.
What a catchy jingle, and a rare commercial that shows someone playing a keyboard instrument! What fizzy sounds, they surely summon the urge and courage to chug one down... if only I imbibed.
Also, if you haven't seen Jean-Jacques Perry in action: http://www.youtube.com/watch?v=GDZc-ONMOPA , this'll get you funked up mo'. What a sweet strolling bassline!
SIMONSOUND commented:
I think the term Electronic Music is so overloaded that you are almost guaranteed to to be disappointed that any documentary created didn't include something you think is vital...
The unsung hero of the Moog Electronic music "wave" is seen sitting right next to the performer, the multi-track recorder - the original Moogs were monophonic, they only made one sound at a time. Of course, with a Moog Modular you could have several tones at once, but you had to have a complete set of modules to create each voice.
Friends don't let friends Moog drunk.
#2/kdfani I'm laughing, but yeah!
torley - neat link
I remember Schaefer's as the beer favored by heavy drinkers in college because it was cheap. According to Wikipedia, though, it used to be a lot more popular, so maybe in the seventies this ad might have had an audience.
There is lots of great Bob Moog stuff out there!
Cherry Red Records in London released
Switched on Bob a couple of months ago.
WOW!
http://www.myspace.com/switchedonbob