Company puts bounty on porta-potty arsonist

In the last four months, more two dozen portable toilets at construction sites have gone up in foul-smelling flames. Now, Oakland-based Clorox has put up a $5000 bounty and a year of free cleaning supplies for tips that lead to the arsonist's arrest. Conversational marketing that, er, seems to be working. From the Associated Press:

The Oakland-based chemical company says it plans to deploy a "potty patrol" team in the city Tuesday to make residents aware of its offer marrying marketing and community service.

Company spokesman Dan Gagen jokes that the patrol service is "a crappy job, but somebody's got to do it."

Clorox offers $5K to wipe out SF 'toilet torcher'