Boomerang store in Vermont has a new website

My friends Matt and Loretta (Matt wrote several fantastic articles for the print edition of bOING bOING) have launched the website for their delightfully eclectic retail store in Brattleboro, Vermont, called Boomerang. You can order products online ranging from Cherry Print Rhumba Panties, Mirrored Die-Cut Acrylic Seahorse Necklaces, to Think Fast Hippe T-shirts.

Amid Boomerang's pistachio striped walls and Pacific Coast-meets-New England woodlands décor, retro-styled classics pack the racks alongside fashion-forward lines, high-end resale, and designer vintage pieces. Artful political tees and one-of-a-kind hand crafted jewelry round out a jumble of expertly edited wares, all subject to the savvy eye and fun-loving spirit of Palazzo, a former actress turned retail dynamo who prefers to keep the business on a short leash, working the floor herself—along with Boomerang's famously helpful staff—five days a week.

Boomerang in Brattleboro, Vermont

[#1 posted by raisedbywolves , October 22, 2008 3:40 PM]

Mark, you are a man, but I can't believe you made people CLICK around the site in order to discover The Perfect Dress.

Behold: http://boomerangvermont.com/product.php?productid=22&cat=2&page=1

Look at that royal blue!

I covet it!

[#2 posted by boyhowdy , October 22, 2008 5:08 PM]

Man, I love this store. Bought a wonderful shirt or three there once upon a time. Glad to see something familiar on BB!

[#3 posted by rstevens , October 22, 2008 6:38 PM]

WEIRD. I was just there on Sunday.

[#4 posted by nosehat , October 23, 2008 12:48 AM]

I was hoping it would be a store that sold only boomerangs. :/

[#5 posted by Lady Strathconn , October 23, 2008 8:09 AM]

Hey! That's in my town! I love Boomerang. It is an awesome store with fun stuff. Thanks for pointing it out to the rest of the world.

(Hey Boyhowdy, I know who you are.)

[#6 posted by jaymanthegreat , October 26, 2008 11:34 PM]

I love that store! I have bought a ton of shirts and hats from there!

(And Lady Strathconn, I know who YOU are, although I'm pretty sure you know me too.)