Google's secret new beverage enterprise

Creative Review's Patrick Burgoyne is visiting Mumbai where he spotted the secret pilot of Google's new drinks subsidiary. Before you get any bright ideas to knock them off, please notice that Gogola has a TM next to the logo.
"Google or Gogola?" (Creative Review)

Previously on BB:
• Google-themed sari at Delhi mall

[#1 posted by nehpetsE , September 19, 2008 10:42 AM]

MMMMmmmmm. tastes like Dead Souls!

[#2 posted by cromulent1 , September 19, 2008 10:44 AM]

Replace the "G"s with "C"s and you have the correct Southern pronunciation of "Coca Cola". "Co'cola".

[#3 posted by Bender , September 19, 2008 11:15 AM]

Before I buy anything, my preference would be that they use strict filtering.

[#4 posted by t3hmadhatter , September 19, 2008 12:56 PM]

Next year: iBurgers and Vistashakes!

[#5 posted by abhik , September 19, 2008 1:36 PM]

A gola is shaved ice that's compressed into a ball and put on a stick. Then they add an assortment of bright colorful syrups that range from really sweet to salty and everything in between, flavors that you can only find in India. It's one of my favorite foods in Bombay even though it's often made from unclean water and tends to inspire turbulence in the bowels.

[#6 posted by ekricyote , September 19, 2008 1:36 PM]

Can we have fizzy search algorithms as well?

[#7 posted by peacheater , September 19, 2008 1:45 PM]

I actually really like this. What they're selling is not really a beverage as such but golas, which as a previous poster explained, are actually shaved ice balls on a stick covered with syrup. So it's really a fairly clever pun. If you look carefully you can see the names of the various flavors of syrup that they could use -- the first one being the most popular -- kalakhatta. Kala means black and khatta means sour which about sums up the flavor of this syrup -- it's made from a fruit called jamun. Very yummy and messy.

[#8 posted by ealvarez12 , September 19, 2008 1:47 PM]

The soda better taste like 55 billion bucks or I'm not buying it!

Evan

[#9 posted by mightymouse1584 , September 19, 2008 2:13 PM]

these things are delicious!

[#10 posted by minamisan , September 19, 2008 4:21 PM]

good to see they're out of Beta.

[#11 posted by Anonymous , September 19, 2008 4:29 PM]

Adding to what Peacheater said, you can get some Vodka mixed in if you are really friends with the cart owner.

[#12 posted by Ugly Canuck , September 20, 2008 4:47 AM]

I like this. Plus there's no way to confuse these fellows' products with an internet search engine....they are different businesses after all, so this should be a-ok with Google, so long as Google stays out of the flavored shaved ice ball business.