Rice Krispies promotional record from the 1980s

WFMU's Beware of the Blog kindly digitized a promotional record for Rice Krispies from the 1980s.

Medley 2 is a strange but instantly classic piece of promotional fluff. It opens with that '80s rock groove and lots of overproduced guitar, and it's hard to knock lyrics like, "Cruising to the kitchen, got breakfast on my mind."

Then it gets bizarre. Really. At 1:14, there's a strange psychedlic interlude that sounds like George Martin's countdown for the pre-orchestral studio track of the Beatles' "A Day in the Life." Two seconds later, it goes country. Finally it closes out with perhaps the greatest New Wave song ever written in support of a breakfast food. Images of Lena Lovich and CBGBs will be dancing through your head, and Snap, Crackle, and Pop even drop in for some backing vocals.

Snap, Crackle, P-P-P-POP!

[#1 posted by Tgg161, September 17, 2008 1:32 PM]

I have this record! I loved it as a kid.

[#2 posted by Stuart Ellis, September 17, 2008 1:33 PM]

Not as cool as "Do The Slurp" for 7-11...

[#3 posted by Enochrewt, September 17, 2008 1:35 PM]

Wow. I'm the king of rough transitions, but the country to new wave thing takes the cake.

[#4 posted by smiller555, September 17, 2008 1:39 PM]

yeah, that middle section kind of ruined it for me.

[#5 posted by fbrusca, September 17, 2008 2:04 PM]

I'm old enough to remember the jingles on side one in the RK commercials. This brought back all kinds of memories.

[#6 posted by Anonymous, September 17, 2008 2:42 PM]

That's not George Martin doing the countdown on "A Day In The Life", it's roadie Mal Evans.

[#7 posted by Anonymous, September 17, 2008 2:45 PM]

The "Into your Morning" refrain(particularly right near the end of Medley 2) sounds disconcertingly close to the Pixies' "Bird Dream of the Olympus Mons"

[#8 posted by OM, September 17, 2008 5:07 PM]

...Lene Lovich for a breakfast cereal??

"I'm having sooo much fun!
Rice Krispies on my tongue!
Ooh-Ah-OOH-Ah!"

[Cue Les Chappell on breakfast spoon solo]

[#9 posted by nutate, September 17, 2008 5:21 PM]

own the record, too. love it. love wfmu.

[#10 posted by Drang, September 17, 2008 8:16 PM]

Thanks, Anonymous #6. I thought I was going to have to be the Beatles nerd.

[#11 posted by Beanolini, September 18, 2008 1:23 AM]

A friend of mine owns a promo record for (we think) Worthington 'E' beer:

We make E
the way you like it
really like it
E's so easy

E.............
Smooth and easy
Smooth and easy
Smooth and easy
Smooth and easy

For those times with your friends
on those days without end
You'll look back on for ever

E.................
For those days full of fun
With those wonderful friends
You'll remember for ever
remember for ever

We make E
the way you like it
really like it
E's so easy

[#12 posted by arkizzle, September 19, 2008 11:22 AM]

Dunno if anyone follows.. but anyone know if this break has been used? Sounds pretty sweet, I'm def gonna have to chop it up.

Nice digging WFMU!

[#13 posted by arkizzle, September 19, 2008 11:54 AM]

On second listen, it's pretty straight. But it slows down nicely and some 16th action will spice up the groove a smidge.

Never begrudge a break.

[#14 posted by andylaugh, May 11, 2009 3:46 PM]

HI
I have been trying to find an old advert from 1972 about Worthington E. For years I've been looking and today I came acress Beanolini's coment that his friend has a promo record of it.
I don't know how to send a message to a member on here. I would like to get a message to beanolini and ask if he/she could get me a copy of the promo. My user name on here is andylaugh.

Many thanks

Andy

[#15 posted by Beanolini, May 17, 2009 8:59 AM]

#14 posted by andylaugh:

Try here. Complete with surface noise.