Video uses boy band to sell lab equipment

Constantine says: How do you market a machine that automates using a pipette (an instrument used to transport a measured volume of liquid)? Romance, of course. Eppendorf is pushing its new epMotion machine with a video of a boy-band group of lab types singing a boy-band type of love song about how you deserve to have your pipetting done by a machine.

Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive
What you need is automation, girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free And it’s called epMotion (whisper: ‘cause you deserve something really great)
Girl you need epMotion (whisper: yeah girl it’s time to automate)
It’s got to be epMotion (whisper: no more pipetting late at night)
Only for you epMotion (whisper: girl this time we got it right)

DNA
RNA
Proteins
Cell Cultures
Less reagents
Faster workflow
Saves you money
Well, well, well

And it’s called epMotion (whisper: ‘cause you deserve something really great)
Girl you need epMotion (whisper: yeah girl it’s time to automate)
It’s got to be epMotion (whisper: no more pipetting late at night)
Only for you epMotion (whisper: girl this time we got it right)

epMotion music video

Discussion

Take a look at this

#1 posted by OM

, July 21, 2008 4:26 PM

...There's some irony about a bunch of pencil-dicks in a boy band pimping for a pipette machine.

#2 posted by Skep , July 21, 2008 4:37 PM

Weak...the video is really flat and dull.

Now, the Bio-Rad "Scientists for Better PCR" song, that was a good nerdy music video for pimping equipment sales.

http://bio-rad.cnpg.com/lsca/videos/ScientistsForBetterPCR/

#3 posted by insect_hooves , July 21, 2008 5:16 PM

BWAAAAA HAHAHAHAHAHAHAHA!

Skep @2: The PCR song is awesome. Kary Mullis' "Dancing Naked in the Mind Field" is a good read.

#4 posted by DrJen , July 21, 2008 6:20 PM

I thought that was great. It really brought back those days of yore when I should have been out listening to boy bands (ok, maybe that never would have happened), but instead spent the evenings pipetting radiolabled DNA into little gel wells. Come, rescue me from the lab, young dorky guys! (Though, I'll admit, despite the hand cramps, there was something very satisfying about a perfectly filled well. I'm that geeky.)

#5 posted by DrJen , July 21, 2008 6:26 PM

Jeez...sorry about the double post. Loved the biorad video too..."when you need to find out who the daddy is"

#6 posted by Antinous , July 21, 2008 7:22 PM

I wonder why Gary Brolsma didn't cover this.

#7 posted by eustace , July 21, 2008 7:34 PM

(Hey girl,
I got something really important to give you,
so just sit down and listen...)

First ya put the pipette in the box...

http://www.youtube.com/watch?v=WhwbxEfy7fg

(this has to be where they got the idea)

#8 posted by Sxe , July 21, 2008 7:38 PM

When they all pointed at the sky near the end, I LOL'd.

#9 posted by pollyannacowgirl , July 21, 2008 9:06 PM

This reminds me of the time I worked for a small production company. They would do the entertainment and staging for pharmaceutical sales meetings and drug rollouts, mostly. So my boss would get together with writers and a composer and studio musicians and come up with songs about new antibiotics that had just gotten FDA approval.

I used to bring the cassette tapes home and play them for my boyfriend after a couple of bong hits. Good times.

#10 posted by wackyvorlon

, July 22, 2008 12:25 AM

Very amusing:) Alas, I'm too broke for that stuff. It's a Mohr pipette and a pipette pump for me.

#11 posted by Takuan , July 22, 2008 1:16 AM

can't afford the good gear?
http://www.jeffbots.com/r2d2crazystraw.jpg

#12 posted by Kieran O'Neill , July 22, 2008 4:12 AM

#2 Lol - you beat me to it.

Peee Seeee Aaaaaaaaaaaaaaarrrrrrrr!

#13 posted by doktor tchock

, July 22, 2008 10:26 AM

also check out this brilliant tribute to to the element Americium: