Neil Gaiman: giving away ebooks sold my print books
Neil Gaiman and his publisher have published the results of their free online release of his novel American Gods earlier this year -- the conclusion? Giving away ebooks for free sold books:Link (Thanks, Neil!)The Indies [ie. independent booksellers -- Neil] are the only sales channel where we have confidence that incremental sales were driven by this promotion. In the Bookscan data reported for Independents we see a marked increase in weekly sales across all of Neil’s books, not just American Gods during the time of the contest and promotion. Following the promotion, sales returned to pre-promotion levels.
See also: Free download of Neil Gaiman's American Gods
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Cory Doctorow
Upcoming appearances
* Feb 9, 2012, DeKalb, IL: Day of Doctorow, NIU
* Feb 10-12, 2012, Chicago, IL: Capricon 32
* Feb 13, 2012, Arlington, TX: UT Arlington College of Engineering Distinguished Speaker Series
* Feb 16, 2012, Victoria, BC: 13th Annual Privacy and Security Conference
Recent books:
* Context (essays)
* With a Little Help (short stories)
* For the Win (YA novel)
* Makers (adult novel)
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