Anti-energy drink

Drank is a new "anti-energy drink," designed to, er, "slow your roll." The grape-flavored drink is fortified with melatonin, valerian root, and rose hips. Based on the color and the name of the beverage, I'd venture to say that they're playing off the popular underground libation Purple Drank. This Village Voice quotes the following from a press release:
 Forkintheroad Drankcan From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.
Link (Thanks, Alex Codlin!)

Discussion

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#1 posted by Rick. Author Profile Page, June 5, 2008 7:38 AM

It's the hip hop equivalent of Cocaine.

http://www.drnkccn.cm/dflt.htm

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#2 posted by Rick. Author Profile Page, June 5, 2008 7:39 AM

As in branding a narcotic as a drink, not their effects.

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#3 posted by Anonymous , June 5, 2008 7:42 AM

"...the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind."

Thanks for starting my day off with a good laugh!

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Upper Drinks and now Downer Drinks, I can't wait until the Psychedelic Drinks hit the market. And I don't mean the packaging.

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I'm thinkning this is funny. A good way to get kids hooked on an upper/ downer cycle before they can legally drink alcohol and such.

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Drinkable irony, how fitting. Not.

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"hip hop lifestyle that encourages people to capture a stress-free state of mind."

Let's just sit here and think about this statement for a bit.

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#8 posted by buddy66 , June 5, 2008 8:30 AM

Remember 'Purple Haze'?

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#9 posted by Anonymous , June 5, 2008 8:42 AM

I've read stories on http://detentionslip.org about high school students who have energy drink chugging contests. They usually end up in the hospital. It's forced many schools to ban the products.

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Valerian tastes like shit. I wonder how they can put it in a drink without it ruining the flavor?

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@ dculberson

you know, like how all those hip hop songs are all pacifist and peaced-out, rolling with the punches and not holding grudges. oh, and not worrying about stupid shit like money and status.

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#12 posted by Anonymous , June 5, 2008 8:52 AM

drank is booze in dutch, which could be considered a downer.. :)

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Ooh, dose with melatonin at the wrong time of day and you can induce jet-lag. Have fun with that. Chamomile would probably have been a better choice.

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#9: You're thinking of rap, not hip-hop. There is a difference. But then again Wu-tang is "hip-hop" and they be talkin' bout splittin' wigz left and right.

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#15 posted by noen , June 5, 2008 9:17 AM

How about codeine cough syrup flavor?

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Yeah, melatonin is really some pretty serious stuff when taken orally. Some people don't get a big effect, but the normal doses in supplements tend to put me out for about 10 hours if I let myself fall asleep and if I don't, will cause me to be drowsy for a couple of hours. I hope that they've put much smaller doses in here, otherwise they're going to be facing lawsuits when people drink it and then fall asleep at the wheel.

#9
Actually, that is how a pretty good percentage of hip hop is. Don't assume that the rap music you hear on the radio or see on MTV is a representative sample of hip hop.

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As a coffee drinker I've kinda wished for a beverage like this when my evening plans fell through and I was all wired up already. :|

I'd be willing to try it.

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#18 posted by Anonymous , June 5, 2008 9:59 AM

What's wrong with a nice cup of chamomile tea?

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Why not just throw some lemon balm, kava root, l-theanine, Magnolia Officinalis and the aforementioned codeine and cough surrup in there to really mess people up but good?

And yeah, Valerian smells like Feet; the perfume/flavor people must have had a field day.

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#20 posted by RikF , June 5, 2008 10:02 AM

#14 - Can I suggest a long run or a trip to the gym?

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If I drink a crunk then a drank will I see god?

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Musicworld on Vibe TV did a great 5-part series, "Screwed in Huston" that explores the whole genre pretty thoroughly and in a highly-entertaining fashion. http://www.vbs.tv/video.php?id=716057343

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@ #13 KeithIrwin:

Yeah, melatonin is really some pretty serious stuff when taken orally.

A full dose straight out of the bottle (3mg I think, I don't have the bottle in front of me) leaves me wasted for a full day. I have to split the tab in thirds for a dose that doesn't completely do me in.

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#15 Exactly what I was thinking. I wonder how they get around the feet smell. It's overpowered anything I've ever used valerian in. I take a brand called "slumber" on a regular basis and that smells like feet too. You can tell it's got valerian as soon as you open the bottle.

I can see thier marketing for the drink ...
"It's purple and smells like feet!"

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Finally, a legal way to "get yo lean on."

Hmmmm. . . "calming" drink? The real sizzurp/drank is more like a "numbing drink" as it is just codeine.

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#26 posted by jahknow , June 5, 2008 11:19 AM

Imma Grip n Sip

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#27 posted by johanna , June 5, 2008 11:50 AM

"I'ma buy you a drank (ooh wee)
I'ma take you home with me
I got money in the bank
Shawty whatchu think about that
Find me in the gray Cadillac"

-T Pain

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I'd ironically sap on some drank!

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Valerian tastes like shit.

I don't think that it's any worse than unsweetened chocolate. Definitely no worse than horehound.

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#31 posted by knappa , June 5, 2008 12:37 PM

drank + vodka + flame

Happiness is just a Flaming Moe away

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#32 posted by elle p , June 5, 2008 12:43 PM

Chamomillionaire!

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#33 posted by Anonymous , June 5, 2008 12:49 PM

Does it smell like a really old, dirty shoe because valerian certainly does.

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#34 posted by spazzm , June 5, 2008 1:20 PM

My anti-energy drink is beer.

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#35 posted by buttseks , June 5, 2008 1:24 PM

That stuff has been out in Houston for a while, although I can't seem to find it anymore. My gf and I split a can and slept for 14 hours. Granted we had been drinking a few hours prior, but still...shit be potent.

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#36 posted by RJ , June 5, 2008 6:48 PM

@Johanna

Perhaps you should watch this:
http://www.youtube.com/watch?v=rTK0kFXJjd0

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#37 posted by imhotep , June 6, 2008 12:34 AM

Here is the website if you want to buy it...

http://drank.ecrater.com/

Noww I'm jus gunnna snooozzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz....

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#38 posted by buttseks , June 6, 2008 7:24 AM

Also, the D in drank is clearly a bastardized, upside-down flyers logo.

Flyers suck, go Wings.

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There's a whole subgenre of music based on cough syrup?!?!? I am so out of touch with the youth of today.

/stickin' to warm milk before bedtime
/kids these days, I swear
/razzn frazzn

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...does it have to be grape flavored? Why not passionfruit? Or apple?

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#41 posted by hohum , June 8, 2008 7:21 PM

Valerian smells like feet? Thanks guys! I know valerian has kind of an… off… smell, but I never likened it to feet. Now that it's in my mind, though, we'll see how I feel next time I put it in my tea…

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You can buy it at tobacco for less now. It tastes pretty good, and doesn't resemble feet. It's certainly better than many energy drinks. It's only got 1mg of melatonin. Didn't make me very sleepy, but it did, "slow my roll."

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If someone in the Houston area would be willing to purchase 2-3 cans for me and ship them to Arkansas I would be glad to pay you a little for your efforts? I have PayPal. Thanks in advance!

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