Graphic graphic: UK Office of Govt Commerce's new logo

 Photos Uncategorized 2008 04 23 Ogclogo
Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again. From The Register:
Well, we contacted the OGC for comment, and a spokesman gamely explained: "The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.

"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"
Link (Thanks, Lindsay Tiemeyer!)

Discussion

Take a look at this

it's a snowman with a boner!

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It's funnier if you consider the right hand to be using the back door.

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#3 posted by Silva Author Profile Page, April 23, 2008 1:49 PM

I'm pretty sure a lot of people call them just that, so it's appropriate

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Perhaps it's my Buddhist nature or my Asian background, but I've always thought OGC was a monk praying with one hand, not someone fapping.

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HAHA!

classic.

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"and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"

If thats what they're calling it now. Hey baby, touch my government spending....yeah that's nice.

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OGC is master of its domain.

@1 Mintphresh: AKA Snowbone.

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Who stands like that?

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This is going to get a lot of mileage on the Internet. Something tells me they will redesign it in a few months after it makes several cicuits of the globe.

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@#4 Kyle: What is the sound of one hand fapping?

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Firm grip on spend indeed....

and spend is sooo slippery.

Don

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not only does it make you go blind, but apparently it gives you rickets, too!

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Wow, on first look I thought it was a guy flipping the bird. But now I can see it the other way too. I guess it's like that picture where you either see two faces or a vase, and can switch back and forth.

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#14 posted by jimh , April 23, 2008 2:26 PM

@#4: That's a pretty low gassho.

I think the broad, even strokes of the sans serif face combined with the vigorous kerning make this logotype a polished example of visual identity that both grabs the viewer and sticks in the public's memory.

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So OGC stands for Onanist Gratification Commission?

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not the only thing they've got a firm grip on! hehehehe....

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#17

That was their joke.

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#19 posted by Takuan , April 23, 2008 3:22 PM

please....I call it making love with someone I care about

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With your eight tentacles, you must be able to give yourself quite a reacharound.

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Best. Government response. Ever.

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#23 posted by Xopher , April 23, 2008 6:37 PM

Kyle 4: I'm not Buddhist or Asian, and I saw it the same way you did. The single hand, edge on, held upright at the bottom of the chest, yes? Took me a few seconds to see the wankery inherent in the system ("help! I'm bein' repressed!").

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Very funny, and the Govt wankers deserve it - but this is also utterly tragic graphic design. It's irredeemably awful, totally lacking in any perceptible thought, style, skill, wit...still, it's said that clients get the work they deserve.

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Its not dirty, you guys just have dirty minds. It could be a monk, a cop aiming a gun at a robber, a snowman with a boner, a snake, or someone sitting playing a small flute. Just like the ink blot tests the picture is a reflection of you not of the letters.

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Actually, it's two people seen from above, with the left one holding the right one's...

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#28 posted by jimh , April 24, 2008 10:08 AM

playing a small flute heh heh heh

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hmmm ... as the designer of this logo three years ago:

www.theopengardencompany.com/images/logo.gif

I feel that a) I've been ripped off and that b) I wish I'd spotted the masturbating snowman before.

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