BBtv - Corporate Anthems: theme songs of big, soul-less businesses
Art-prankster Johannes Grenzfurthner of monochrom storms the front doors of various multinational corporations to ask employees (and random folk on the street) if they're aware that these companies have "corporate anthems." Yes, theme songs, sometimes official, sometimes unofficial, always painfully cheesy.
KPMG boasts a particularly heinous ditty, and while renditions sometimes pop up on YouTube, none can be quite so rich as the one we paid an Argentinian street musician $20 to sing. "KPMG, we're strong as can be -- a dream of power and energy!" Bet you $20 the song sticks in your brain longer than you'd like.
Johannes explains, "I told all of the would-be anthem singers that I was interviewing them for an Austrian economics journal called 'Wir kriegen euch' (We will get you, in German)."
Link to Boing Boing tv post with discussion and downloadable video.
Link to previous Boing Boing tv episodes featuring Johannes and the monochrom crew.
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Xeni Jardin
Boing Boing partner, Boing Boing Video host and executive producer. Xeni.net, Twitter, Google+. Email: xeni@xeni.net.
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