Levi's logo remix: horsies' revenge

I like this remixed Levi's logo in which the poor, whipped horsies finally get their revenge -- a chance to draw-and-quarter a pair of 501s for the promise of a carrot, rather than the threat of a whip. Link (Thanks, Anton!)

[#1 posted by darrell , March 18, 2008 4:51 AM]

Aside from the carrots isn't this just the same as always?

[#2 posted by ukebard , March 18, 2008 4:59 AM]

Yes, I think Mr. Doctorow missed the point of the carrot over the whip. Must be all that lost sleep with the little one!

[#3 posted by dacker , March 18, 2008 8:20 AM]

I don't get it; I expected to see the horses whipping the men.

[#4 posted by Jason Scott , March 18, 2008 9:20 AM]

Shhh, let it go... let it go.... I always do.

[#5 posted by arkizzle , March 18, 2008 11:33 AM]

I don't know what you guys are talking about..

I, for one, welcome our new carrot-led overlords.

[#6 posted by Keneke , March 18, 2008 12:18 PM]

This inspires the same feeling in me as that ET edit of substituting walkie talkies for guns.

[#7 posted by arkizzle , March 18, 2008 12:38 PM]

Keneke, that was the worst, retro-censorship, "icky" shit ever!
Worse even than Jabba the Hutt being cgi-grafted into the special edition of Star Wars.. and that was bad.

[#8 posted by Kaboom , March 18, 2008 8:43 PM]

Now the horses are being mentally abused by carrots they'll never get.

[#9 posted by f sharp a sharp infinity , March 18, 2008 10:17 PM]

Sorry to get all Wikipedia-Editor-Pedantic on your ass Mr D, but drawing-and-quartering had little to do with horses. The punishment of drawing and quartering, usually issued to males only in the case of high-treason involved four parts - 1) The subject is 'drawn' to the place of execution on a wheeless cart, facing backwards 2) The subject is 'hung until near-dead' 3) The subject is disembowled (and sometimes emasculated) and the organs burnt in front of the subject (presumably dead by now) 4) The subject is cut into 4 quarters with the head usually being removed as well.

I always thought the idea of tearing a dude apart with four horses was pretty horrific, but actual drawing and quartering really took things to a new level of barbarity. Fun fact: William Wallace, as histrionically portrayed by crypto-fascist Mel Gibson in 'Braveheart', was executed by drawing and quartering.

[#10 posted by RJ , March 19, 2008 12:30 AM]

I still kinda like the original, just because of the now-odd cultural reference.

Levi's were originally made of heavy canvas from Nim, France and marketed directly at the hard-working American farmers, cowboys and muleskinners of the time, who needed very sturdy clothing. Hence the original logo, in which the men could be interpreted as farm workers or muleskinners.

Hanging a carrot over the horses' heads is funny and whimsical, but it seems weirdly cartoonish when compared to the meaning of the original.

Sorry to get all windy and pedantic; it's late, I'm tired.

[#11 posted by ahlin , March 24, 2008 6:17 AM]

When i changed it i never really thought about it as a revenge, more like a humane way of getting the job done. Thanks for your interest thou!