Spring-loaded beauty mask from 1933

It's hard to understand why this "beauty mask" from the April, 1933 ish of Modern Mechanix never caught on:

A NEW facial harness now on the market lays claim to the ability to improve milady’s beauty. How the device is worn is illustrated in the photo at the left. Sagging chins are lifted and unbecoming wrinkles are smoothed out around the lips, cheeks and forehead, manufacturers claim. It is worn overnight, removed in morning.

Link

[#1 posted by likethebirds, February 26, 2008 4:21 AM]

That oughta put a crimp in your love life. On the other hand, that loop at the bottom ought to come in handy for something....

[#2 posted by mrfitz, February 26, 2008 4:23 AM]

but for the permanent deformation!

[#3 posted by Jeff, February 26, 2008 5:00 AM]

Reminds me of the head gear I wore as a kid.(For you Brits, I'm talking about braces for my teeth. Yes, we straighten teeth in America.) At least I only had to wear it at night! Oh, the pain.

[#4 posted by nanuq, February 26, 2008 6:22 AM]

I've seen medieval torture instruments that looked more comfortable. Maybe it's still being used in Third World countries.

[#5 posted by bitworksmusic, February 26, 2008 6:48 AM]

But she looks so glamorous! ... and happy!

Yes, I well remember wearing my headgear (torture device) as a kid also.

[#6 posted by efergus3, February 26, 2008 7:08 AM]

Earthlings! We come in peace!

[#7 posted by noen, February 26, 2008 7:21 AM]

Well if she just stuck some leaves and flowers in it would be much prettier. It also looks like some kind of obscure bondage device.

[#8 posted by jetsetsc, February 26, 2008 8:13 AM]

Or you could just sleep hanging upside down. That's why Batman doesn't have a sagging chin.

[#9 posted by paulatz, February 26, 2008 8:14 AM]

The lady in the picture doesn't seem to agree with the marketing

[#10 posted by Registrado, February 26, 2008 8:42 AM]

Well, Clarice, have the lambs stopped screaming?

[#11 posted by License Farm, February 26, 2008 8:52 AM]

This reminds me of some traditional African ornamentation of which I've seen pictures, but as I have no idea which tribe or what it's called I doubt I could find a picture online.

[#12 posted by ill lich, February 26, 2008 11:28 AM]

I think I understand how this works-- she takes it off, and suddenly she 100% prettier.

[#13 posted by domestic kate, February 26, 2008 5:08 PM]

I believe Travolta wore a similar headpiece in Battlefield Earth. The results speak for themselves!

[#14 posted by lautaylo, February 27, 2008 1:58 PM]

Awesome - looks like the moisture-catching apparatus on a Fremen stillsuit. Beautiful, firm skin AND hydration!