Pickles in "transparent rubber" -- 1940

The July, 1940 edition of Popular Science heralded the miraculous appearance of a bold new means of packaging pickles: "Transparent rubber!"

Pickles, packaged in envelopes of a transparent rubber product, have been introduced by a leading American food packer. The water-tight container, which is protected by a cardboard box, holds neatly arranged sweet pickles which are packed in fluid just as when they are sold in glass bottles. Besides increasing the attractiveness of the commodity, the new method of packing is reported to eliminate bottle breakage and to reduce the weight of the containers.

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[#1 posted by David Bendit , January 19, 2008 5:11 AM]

"the new method of packing is reported to eliminate bottle breakage"

Yes, getting rid of the bottle usually does that.

Also, pickles in rubber. Lol.

[#2 posted by Infinite Decay , January 19, 2008 7:00 AM]

I think this is really interesting. So what exactly is transparent rubber?
(And when did plastics take off as a packaging material?)

[#3 posted by Cheqyr , January 19, 2008 10:22 AM]

"Scotty, if we give him the formula for transparent rubber, we'll be altering the future."

"Why? How do you know he didn't invent the thing?"

[#4 posted by anthropomorphictoast , January 19, 2008 11:19 AM]

Transparent rubber...? Latex, maybe? O.o

[#5 posted by Joey Harrison , January 19, 2008 2:32 PM]

Score one for Trojan's adaptive-use marketing team.

[#6 posted by help i cant comfirm my username themelonbread , January 20, 2008 1:05 AM]

plastic?