Pretenders to the "I Can't Believe It's Not Butter!" throne

200711191206 Serious Eats has a not-so-serious look at margarine brands that mimic the "I Can't Believe It's Not Butter!" brand. My favorite is the Taiwanese tub of something called "Unbelieveable this is not butter." (Photo from Wm Jas' highly entertaining Flickr photos) Link

Where not otherwise specified, this work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States and other countries.