Blogging Heroes: new book

Wiley, the publisher of Michael Bank's forthcoming book, Blogging Heroes, gave me permission to post the chapter that has an interview with me.

Here's a link to the 600kb PDF file: Link

[#1 posted by charming.quark , October 25, 2007 11:52 AM]

do all blogging heroes wear red capes and goggles?

[#2 posted by Jordan , October 25, 2007 1:12 PM]

Whoever wrote this copy for the Amazon page just made me about 90% less likely to buy this book: "With more than 57 million currently active blogs, Web logs are..." Yep, you lost me when you put a space between "web" and "logs." Anyone trying to sell me a book about blogging better know that "weblog" was never two words--even the mainstream media figured that out a couple years ago.

[#3 posted by tehmoth , October 25, 2007 1:50 PM]

congratulations on the pointless rage jordan. you go, blogger.

[#4 posted by Jordan , October 25, 2007 3:05 PM]

Thanks, Tehmoth! I do my best.

[#5 posted by Michael A. Banks , October 25, 2007 9:23 PM]

One of the proposed covers had a guy in a red suit and yellow cape.

Thanks for pointing out the "web logs" goof, Jordan. I can't believe someone did that (nor that I missed it)! I've put in a request to the folks at Wiley to fix that.
Cheers,
--Mike

[#6 posted by mrgarylee , October 26, 2007 10:31 AM]

It's going to be interesting to see how well this book does . . . I didn't know if I should post my chapter, but I guess I'll do that now too.

[#7 posted by Jordan , October 26, 2007 1:56 PM]

Cool, Mike. Maybe I'll check out the book after all. ;)

[#8 posted by Michael A. Banks , October 27, 2007 11:57 AM]

Go for it, Gary! Your comments present a unique slant, even though as you read the entire book you will see several collective themes emerging. The strongest of these themes was quite a surprise to me. Whether people buy the book or borrow it from libraries, it will be interesting to see whether the samples move people to get the book in order to have the neatly packaged chapters, as Chris Anderson notes.
--Mike

[#9 posted by Kevin Heisler , October 27, 2007 4:22 PM]

Congratulations on being named a blogging hero. Well-deserved honor; can't wait to read the book. Who can I get in touch with at Wiley to get an advance copy?

Glad you posted your chapter. When I assign it for review, I'll ask our freelance writer to discuss why that's a good strategy for you (and Mike) from an SEO (getting found online) standpoint.

btw, I agree with Mike that great writing trumps stuff written solely for search engine spiders. SEO, though, can help a great book garner a bigger audience when combined with traditional online/ offline promotions and marketing tactics.

Jordan--I feel Amazon's pain; our current stylesheet requires "web" to be capitalized and weblog written as "Weblog;" website as "Web site."

Kevin Heisler
Executive Editor
Search Engine Watch
searchenginewatch.com