Today's "60-Second Science" podcast at Scientific American lists the "six basic rules of persuasion" that former New York Yankees manager (probably unknowingly?) used to his advantage. Those techniques of persuasion are explored in depth in one of my all-time favorite non-fiction books, Robert Cialdini's Influence: The Science of Persuasion.
Link to MP3 of 60-Second Science, Link to buy Influence: The Science of Persuasion
Joe Torre and the psychology of persuasion
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