Paul Boutin's GOOG-411 Test

Paul Boutin says: "While everyone else is pontificating on what the GOOG-411 billboards around the country must mean, I called the number a few dozen times during lunch to test it. I think of Cory every time it answers — not with a hello but with 'Calls recorded for quality.'"

200710011646I spent a half hour speed-dialing Google's new phone directory service, 800-GOOG-411. The verdict? Google's speech-recognition and geo-mapping algorithms outperformed Verizon and AT&T's humans this afternoon. GOOG-411 figured out that "Dover-Foxcroft" was a town in Maine rather than bouncing me to an operator. It deduced that "H H Brown Shoes" meant a store in nearby Dexter. It let me talk with my mouth full. But the service makes an irritatingly un-Googly first impression on callers.

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