Boing Boing: Brazilian newspaper's linkbait: Bloggers are monkeys!

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Thursday, August 16, 2007

Brazilian newspaper's linkbait: Bloggers are monkeys!

A Brazilian newspaper aired a commercial comparing bloggers to monkeys -- as in, "if you read those stupid blog things instead of real newspapers, you're reading junk written by monkeys." Jose Murilo thinks the whole campaign is just linkbait: piss off bloggers, bloggers link to you, you get readers and traffic (note that this post does not contain the name of the newspaper or a link to it).

It is obvious that Estadão’s marketing strategy was counting on the noise bloggers would make over the ads in order to achieve its goals, and the blogging crowd was surely among those who prompted a visit to Estadão’s new website. On the other side, some bloggers guesstimate that inflaming the dispute between blogs and traditional media at this time may turn out to be a bad idea, while others find it better to follow the joke.

Link (Thanks, Josh!)

posted by Cory Doctorow at 07:18:26 AM permalink | Other blogs' comments

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Support Bloggers' Rights! HOWTO: Get a link posted to Boing Boing Boing Boing Mobile powered by Winksite Fark rules! This work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States [and other countries]. Stats (About our stats) defeat censorware Policies Our first five years' worth of posts in one file	View a recent day: August 20 \| August 19 \| August 18 \| previous days \| by month and year Thursday, August 16, 2007 Brazilian newspaper's linkbait: Bloggers are monkeys! A Brazilian newspaper aired a commercial comparing bloggers to monkeys -- as in, "if you read those stupid blog things instead of real newspapers, you're reading junk written by monkeys." Jose Murilo thinks the whole campaign is just linkbait: piss off bloggers, bloggers link to you, you get readers and traffic (note that this post does not contain the name of the newspaper or a link to it). It is obvious that Estadão’s marketing strategy was counting on the noise bloggers would make over the ads in order to achieve its goals, and the blogging crowd was surely among those who prompted a visit to Estadão’s new website. On the other side, some bloggers guesstimate that inflaming the dispute between blogs and traditional media at this time may turn out to be a bad idea, while others find it better to follow the joke. Link (Thanks, Josh!) posted by Cory Doctorow at 07:18:26 AM permalink \| Other blogs' comments View a recent day: August 20, 2007 \| August 19, 2007 \| August 18, 2007 \| August 17, 2007 \| August 16, 2007 \| August 15, 2007 \| August 14, 2007 \| previous days \| all BB archives by month and year Email this entry to: Your email address: Message (optional):	Boing Boing Sponsored by: Your Text Ad Here Get BB by email: