Boing Boing: Aquafina is made of people!

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Friday, July 27, 2007

Aquafina is made of people!

Oh, alright, soylent green it ain't. But Pepsi will soon begin disclosing on Aquafina bottle labels that the beverage is, in fact, no more than filtered tap water -- Aquatappa. Specifically, the labels will refer to a "Public Water Source." The change comes in response to a campaign from a group called Corporate Responsibility International, and they argue that bottled water is dangerous to the environment. LAT: Link. CRI's press release: Link. Reuters: Link. (Thanks, Eric Herman, Farhad Manjoo)

Reader comment: Jon Power says

Following your Aquafina story, did you know that Coca-Cola already failed to sell the UK bottled tap water, three years ago. It was a total PR disaster and was withdrawn. Yay for us! Oh, and it gave you cancer. So now you know. Link.

posted by Xeni Jardin at 11:46:19 AM permalink | Other blogs' comments

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