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Tuesday, May 8, 2007

Visa's "Game of Life" encourages credit-card debt


Visa and Hasbro have teamed up to make a branded version of the Game of Life intended to train children to go into credit card debt:
Hasbro is launching a new edition of The Game of Life called Twists and Turns that will replace play money with a Visa-branded card. Matt Collins, Hasbro's vice president of marketing, said of the switch, "When we started to design a completely new edition of the popular game, we knew it was also time to reflect the way people choose to pay and be paid - and replacing cash with Visa was an obvious choice."

They also changed the goal of the game from accumulating the most money to earning the most "life points." Supposedly this a combination of wealth and life experiences, but it's not hard to see parallels between "life points" and the reward points and airlines miles offered by certain credit cards.

Link


posted by Cory Doctorow at 06:12:34 AM permalink | Other blogs' comments


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