Luchador wrestles with the problem of endangered turtles

Superstar Mexican wrestler El Hijo Santo has signed on as a celeb spokesman for WiLDCOAST, a charity that raises awareness of the danger to endangered sea turtles:

The campaign has two goals: discouraging the consumption of turtle meat and, more recently, turtle eggs as well. Eating caquama, or turtle meat, is a tradition in some parts of Mexico that is increasingly losing its allure, says Fay Crevoshay, WiLDCOAST's spokesperson. The turtle meat campaign began in 2001 and by 2005, she says, "we had the biggest population in 20 years of turtles laying eggs in Oaxaca's La Escobilla Beach."

The egg campaign was initiated two years ago, but made a big splash thanks to celeb spokesperson Dorismar. The model appeared in print ads wearing a slinky black bikini alongside baby turtles scurrying across a beach. "My man doesn't need sea turtle eggs, because he knows they don't make him more potent," reads the ad's caption. A common misconception is that sea turtle eggs have aphrodisiac power, but they are simply rich in protein, explains Aida Navarro, WiLDCOAST's wildlife conservation program manager.

Link (Thanks, Kevin!)