Funny d-CON ad from 1971

Bill Barminski says:

Yes, rat poison and Earth Day. They go hand in hand. This ad comes from a 1971 Life magazine. I don't remember seeing this ad but I did see the in-store display. I took all of the decals from the store display and pasted them all over my bike. It looked....real crappy. So I pulled them off a day later.

Link

Reader comment:

Scott says:

The non-violent rat poison derived from sweet clover, as discussed in the ad, is coumarin. Coumarin derivatives at high dosages (such as in rat poison) cause death by inducing a fatal hemorrhage.

The powerful prescription anticoagulant warfarin is a derivative of this chemical, and is used safely throughout the world to treat coagulation related disorders. Its dosage and administration must be closely monitored.