Supermarket 2.0 - video about a user-created supermarket

Supermarket 2.0 is a hilarious Israeli video about a Web 2.0-compliant supermarket. It's five minutes of kick-ass geek-humor injokes -- eggs with RSS feeds, Golden del.icio.us apples, and everything's free, cuz it's the Internet! This is damned funny stuff. Link (Thanks, sarahfenix!)