Dr Adrian Rogers, of family campaigning group Family Focus said yesterday that the kit would "destroy children's lives".

He said: "Tesco is Britain's number one chain, this is extremely dangerous. It is an open invitation to turn the youngest children on to sexual behaviour.

"This will be sold to four, five and six-year olds. This is a most dangerous toy that will contribute towards destroying children's innocence."

He added: "Children are being encouraged to dance round a pole which is interpreted in the adult world as a phallic symbol.

"It ought to be stopped, it really requires the intervention of members of Parliament. This should only be available to the most depraved people who want to corrupt their children."