In conflict zones, children are often killed by the live leftovers of war — unexploded bombs or landmines can be mistaken as toys. For a project in Singapore, ad agency Rapp Collins created Frisbee clones that look like landmines, which volunteers are scattering them throughout the city.
When someone picks one up, a message on the other side tells the person doing so that the simple act of picking up what you think is a toy in landmine plagued communities can get you killed… it then encourages people to go to the web site of Clear Path International to help landmine and bomb survivors.
Link (thanks, James Hathaway)
