Boing Boing: Disney-branded fruit and veggies

Tuesday, September 5, 2006

Disney-branded fruit and veggies

Disney has partnered with Imagination Farms, a produce distributor that sells cartoon-branded fruits and veggies, to fill the produce aisle with Disney-brand fruit. Other companies' characters -- SpongeBob, Taz and others -- will also appear on fruit this year. Disney says that its promotion of healthy food will make it money and fight child obesity:

Already available are peaches with Daisy Duck and Goofy stickers, and table grapes packaged in Mickey and Minnie Mouse boxes. Organic apples with Winnie the Pooh -- the mascot for Disney Garden organic selections -- are due out sometime in September...
Denise Hanisee, 60, said her 9-year-old granddaughter gets the most excited in aisles with hot chocolate and candy. She believes that enthusiasm could carry over to Disney-branded fruit because she loves Mickey Mouse and his cartoon companions.

Link (Thanks, Xeni!)

posted by Cory Doctorow at 10:23:49 PM permalink | Other blogs' comments

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