Monday, August 21, 2006
Yahoo: Go ahead and remix our brand
Yahoo -- trailing Google in the search wars -- is hoping to gain some ground by beating Google at being open and friendly to Internet users. Google is sending out lawyer letters to people who use "to google" as a verb, but Yahoo is encouraging its customers and fans to remix its brand and create their own commercials:
Most companies, including ours, spend a great deal of time trying to turn our brands into household names. In fact, we just kicked off a marketing campaign called "Your Yahoo! has changed" that is meant to encourage people to have fun with our brand by creating their own commercials.Link (via SearchBlog)
posted by Cory Doctorow at 06:57:36 AM permalink | Other blogs' comments
