Novel for girls will promote Cover Girl makeup

Running Press, a book publisher with a kids' line, has cut a deal with Procter and Gamble to promote Cover Girl cosmetics in a new young-adult novel; in exchange, P&G will promote the book on a website they run for teenaged girls.

The book includes references to Cover Girl Lipslicks, a brand of lipstick, and a specific color of Cover Girl eyeliner. And in at least one cartoon supposedly drawn by the main character in the book, a caption refers to Cover Girl: "Artist! Detective! UnderCover Girl." The references existed in the manuscript before the marketing deal was made, but only in a generic form (a made-up lipstick color, etc.). After the partnership was defined, the references were changed to specifically mention Cover Girl and its products.

Link (via Wonderland)

Update: Jim sez, "The novel, Cathy's Book, is an ARG inspired novel by Jordan Weisman and Sean Stewart of 'The Beast' and 'I Love Bees' fame. Here's the release."