Two Coop-commissioned Hot Wheels cars

By Mark Frauenfelder at 4:43 pm Friday, Apr 7

Meanwhile, over in Japan were all the cool stuff shows up first, two Coop commissioned Hot Wheels cars will soon go on sale. No doubt these limited edition items will sell out the instant they become available. I'll have to settle for enjoying the photos.

Of all the various items of merchandise that I've done, all the T-shirts and stickers and whatnot, the one thing that I always thought would be the coolest item, the ultimate, would be to design an actual Hot Wheels car. Years ago, we started trying to do this, working every angle. A few times we came very close, but every time it seemed that one problem of another would derail the project, despite the enthusiasm of all the designers and creative folks at Mattel. I had pretty much given up on the whole idea, despite the protests of my friends at Hot Wheels, who wanted to make it happen as much as I did.

But it finally has happened, thanks in part to another subject I am obsessed with, the strange and wonderful country of Japan.

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