BDSM-themed ad for laser hair removal service

By at 3:53 pm Thursday, Mar 30

Adrants sez:
Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blance, has launched an S & M themed campaign to promote its seemingly less painful laser hair removal process.Two of the ads use the queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal. A third execution, gets right to the pint with blood in the sink.
Link (Thanks, Reverse Cowgirl!)

Xeni Jardin

Boing Boing partner, Boing Boing Video host and executive producer. Xeni.net, Twitter, Google+. Email: xeni@xeni.net.

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