Ad zeitgeist: USA Networks goes all MySpace 'n' stuff

By at 8:18 am Tuesday, Mar 14

Snipped from Cynopsis:
USA Network is launching a multi-tiered marketing campaign, Show Us Your Character. The campaign is a digital marketing initiative and centers around the launch of ShowUsYourCharacter.com, USA’s foray into the digital social networking space. Members can upload videos, pictures, and create character profiles or join micro-communities that are USA Network show and advertiser specific. Marketing features will include sponsor-integrated ad banners. The Show Us Your Character campaign marks the second phase of the Characters Welcome brand campaign with a focus shift from the characters of USA Network to the characters of the USA -- the viewers.
Of course, if you think their programming sucks, Isolatr.com might be even handier.

Xeni Jardin

Boing Boing partner, Boing Boing Video host and executive producer. Xeni.net, Twitter, Google+. Email: xeni@xeni.net.

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