Monday, February 20, 2006

Little magazines that come stuck to pop bottles


A marketing student's project to produce little magazines that are shipped under the removable label of a pop bottle is going into commercial production. The idea is to bypass traditional distribution systems and economics, and piggyback on the far-more-sophisticated soft drink distribution infrastructure.
Link (via Popgadget)



posted by Cory Doctorow at 04:57:09 AM permalink | Other blogs' comments

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