My friend Jens-Martin Skibsted, co-founder of the innovative Danish bicycle firm Biomega, just designed an ingenious new sneaker for Puma. The shoe comes, er, on the heels of Jens-Martin's Biomega/Puma city bike that I posted about last year. The Biomega/Puma shoe, reflective almost in its entirety, has an elastic strap tucked into a heel pocket. You just pull out the strap and wrap it around your pants leg before you start pedaling.
Link
Biomega/Puma sneaker for biking
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