Boing Boing: Users sue Match.com for date fraud

Friday, November 18, 2005

Users sue Match.com for date fraud

Frustrated Match.com users are suing the online dating service over complaints that company employees posed as interested date prospects -- online and in-person! -- to trick accountholders into re-upping paid subscriptions. Please stifle your ROFLs.

Match.com is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.
"This is a grossly fraudulent practice that Match.com is engaged in," said H. Scott Leviant, a lawyer at Los Angeles law firm Arias, Ozzello & Gignac LLP, which brought the suit.

Link to story (Thanks, Mo)

posted by Xeni Jardin at 11:22:15 AM permalink | Other blogs' comments

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