Tuesday, October 4, 2005

Ning: roll your own fast and light social software apps


About a month ago, a friend of mine took a job with a secretive Marc Andreesen startup called 24 Hour Laundry and then refused to tell anyone what the company did. Today, 24 Hour Laundry has launched its (first?) product, Ning, which is a toolkit for building your own social software apps. It looks pretty cool -- a platform for making little throwaway or highly specialized web-stuff.

I really like its emphasis on cloning others' projects and then tweaking them to suit your own needs. It really reminds me of the old days of the Web, when you'd see something cool, View Source on the page to get how it was accomplished, paste it into your own page, and tweak it to your heart's content. That's how everyone learned to do everything, and it made for a fast revolution.

As all the cool stuff has migrated to the back-end, the View Source method has become less and less useful. This brings that all back -- I hope.

Ning is a free online service (or, as we like to call it, a Playground) for people to build and run social applications. Social "apps" are web applications that enable anyone to match, transact, and communicate with other people.

Our goal with Ning is to see what happens when you open things up and make it easy to create, share, and discover new social apps. These might include for any city, your own take on Craigslist...for any passion, your own take on Match.com...for any interest, your own take on Zagat...for any event, your own take on Flickr...for any school, your own take on the Facebook...for any topic, your own take on del.icio.us...for any mammal, your own take on Hot or Not or Kitten War.

You choose the app, decide for whom it's most relevant, create the categories, define the features, choose the language - or just clone an app that's already up and running on Ning - and be on your way.

Link (via Waxy!)



posted by Cory Doctorow at 01:24:38 AM permalink | Other blogs' comments

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