Rename Your Town "Dish," get free DISH Network for 10 Years

Boing Boing reader Andru says,

This one is too funny. Basically, the parent company of Dish Network is running a contest where towns in the United States who officially change their name to "Dish" will be eligible to receive free DISH Network service - in ALL households of that city - for 10 years. They mention that everyting must be officially done, federal paperwork, renaming municipal buildings and schools, etc.

Link. Hey, if you name yourself "Dish," will they stick a satellite receiver up your ass for a decade?