Boing Boing: Beer for kids

Thursday, August 18, 2005

Beer for kids

The Japanese company behind Kidsbeer, a nonalcoholic beverage that looks like the real thing, is apparently shipping 75,000 bottles of the stuff a month. From The Japan Times:

Satoshi Tomoda, president of the beverage maker, said: "Children copy and mimic adults.

"If you get this drink ready on such occasions as events and celebrations attended by kids, it would make the occasions even more entertaining."

The Kidsbeer label captures a nostalgic mood as it was modeled after classic beer labels.

"Even kids cannot stand life unless they have a drink," reads the product's advertising slogan.

Link

posted by David Pescovitz at 07:50:35 AM permalink | Other blogs' comments

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