Monday, August 15, 2005

BBC: Wikipedia is not a viral marketing tool


Yesterday, Xeni blogged a reader comment about a Wikipedia entry on a BBC game that had been edited from within the BBC's firewall, asking whether the Beeb had been using Wikipedia as part of a "viral marketing" campaign on the piece.

Rob Cooper, the Senior Producer on the game, writes in with the following:

I'm Rob, the Senior Producer on the Jamie Kane game. A couple of people have emailed the BBC asking for an official response to the Jamie Kane/Wikipedia thing. If you guys still have space for it, would you mind adding in the following, as there seems to be some confusion:

"Just to confirm, the BBC would never use Wikipedia as a marketing tool. The first posting was simply a case of a fan of the game getting into the spirit of alternative reality a little too much. The follow up posting was made by a fan of the game who happens to work for the BBC and was made without the knowledge of anyone in the Jamie Kane Team or BBC Marketing."

Link



posted by Cory Doctorow at 03:43:26 AM permalink | Other blogs' comments

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